Beyond Merchandising 101 - Getting customers to increase spend is directly related to their shopping experience. There are a multitude of factors that influence a shopper’s decision to buy. Current estimates show in-store conversion rates (percentage of visitors who take the desired action to purchase) are below 30% and dropping—meaning that 70% of store visitors leave without buying. In order to improve conversion rates, retailers must evaluate store layout, product assortment, promotional execution, special or competing offers, and then discern opportunities to improve. The analytics behind conversion begins with traffic intelligence solutions. Innovative retailers are making great strides using traffic intelligence to understand, accommodate and entice greater spend from its customers.